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  • Riley

Why Canva Is A Must Have Tool

Canva is a fantastic free design tool used by millions worldwide. In this article we dive deep into if it make sense to pay for the Pro version.



What Is Canva? A Brief Overview

At its core, Canva is an online platform which simplifies the process of designing all kinds of visual materials in several key categories:


Social media: this is arguably the most widely used group of templates in Canva – everything for your Facebook, Instagram, YouTube, and Pinterest accounts, including all sorts of graphics for posts (e.g. thumbnails) and profiles (such as background images). Its App is super user friendly and you are able to create beautiful posts time and time again.


Identity: while it doesn’t position itself as a logo maker, Canva has all the means for quickly creating a logo for your brand, with thousands of pre-made images you can use as the starting point.


Business: this includes presentations, invoices, proposals, certificates, resumes, and a myriad other useful templates for every conceivable business-related purpose.


Informational: Canva simplifies the process of creating professional-looking posters and infographics – the templates help you structure and present your message in a clear and comprehensible format.


Printable: apart from digital images, there are ready-made templates for physical items such as invitations, flyers, brochures, menus, etc. The best part? You can actually order the printed materials from inside Canva and have them delivered to your door within a week!


Everyday: Canva is useful outside the office as well, in all those cases you might want to create beautiful designs for yourself and your close ones, such as calendars, postcards, and photo collages.


And yes, all of the above is available in the free version of Canva. What is the point of paying for Canva Pro, then?


Canva Pro vs Canva Free


Let's get the obvious out of the way.


While creating a design with Canva, you might have noticed that some of the templates have images covered with a watermark in the design of diagonal lines and in order to get rid of those, you need to select the image and click on the “remove watermarks” button in the bottom right corner:


An overlay will appear, showing you how much it will cost to unlock the premium image… which brings us to the first major key element of Canva Pro:

  • Canva Pro lets you access the entire library of 60+ million premium images at no additional cost, both inside templates and as stand-alone images, watermark free.

If you use Canva regularly, this is most probably cheaper (and less of a hassle) than paying a fee each time you need to remove the watermarks.


Apart from images the Pro unlocks all other premium design elements, including illustrations, icons, backgrounds, music, and videos.


What really sets Canva Pro apart from its free counterpart are its branding features:

  • Using the Brand Kit, you can organize your company’s logos, colors, and fonts in a single space, making them automatically available for each new design you create:

This can become a serious time-saver if you’re regularly creating branded posts for one or several social channels – not to mention all the other types of designs we listed in the previous part of this guide.


Unlimited folders (maximum of 2 in the free version) and 100x more space (1Gb in the free version) add even more flexibility to the Brand Kit.


Finally, there’s the third group of features in Canva Pro that we could call “magic wands” –

  • The premium editing tools allow you to automatically animate and resize your images, as well as generate PNG images with transparent backgrounds.

The auto-resizer offers the most tangible utility, but our favorite is the animator, which allows you to instantly turn your images into eye-catching videos or GIFs:


Alright, let’s review – TLDR:


Canva Pro offers three sets of features that can be categorized as

  • Premium Design Elements including a library of 60+ million premium images at no additional cost, both inside templates and as stand-alone images, watermark free.

  • Using the Brand Kit, you can organize your company’s logos, colors, and fonts in a single space, making them automatically available for each new design you create

  • The premium editing tools allow you to automatically animate and resize your images, as well as generate PNG images with transparent backgrounds.



Compared to its close alternatives, Canva offers by far the longest trial period while simultaneously having the lowest monthly payments.

Tool

Pricing

Templates

Photos

Brand Kit

Free Trial

$12.95

60000+

60M

Yes

30 Days

Pic Monkey

$12.99

2400+

1M

Yes

7 Days

Stencil

$15.00

1000+

2M

No

-

Snappa

$15.00

5000+

3M

No

-

Conclusion

Canva makes it very easy to create stunning designs for your project – and you can do it within a few minutes without graphic designing skills.


Its pre-designed templates give you a huge advantage because you can customize them easily using a drag-and-drop tool.


I only recommend it for small businesses/individuals who don’t have the resources to hire a designer and want to do designing on their own quickly and easily without any experience.


Right now Canva is offering their Upgraded Pro Version for 30 days free!





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